The most important goals when shooting and selecting photos for your website are Quality and Resolution! Whether you are replacing a page or an entire website, make a list of the shots you'll need for each page, then shoot them.

You'll never know how effective an advertising program is unless you ask how they heard about the park. Many resorts began their website service with a single page featuring contact information, a few details and a couple of pictures, and often designed by a relative or friend. Everybody has to start somewhere, but if they haven't moved up to a site with numerous pages providing more information and pictures of their park, they are missing a grand marketing opportunity.