GTI's provides easy access to the latest RV Industry news on our website at www.GoGti.com, and it is provided by our friends at RV Daily Report. We filter the downloads so our site displays only the news that is relevant to resorts, parks, or campgrounds. This spring I've noted that all parts of the RV manufacturing industry are growing again, but now I'm seeing dealerships hiring both sales and service people. They are advertising for these jobs everywhere. This is a strong indicator that RV sales are up and growing!

You'll also find stories reporting huge attendance at the RV shows this season, and that sales are the best they've been in a couple of years. The vast majority are paying cash for their unit that might indicate they are going to buy an RV, even if obtaining a loan for one may still be difficult.

Last year's resort attendance was up and reservations for this season are climbing as well.

These are all great indicators that our RV economy is on the mend and growing once again, and that 2010 is going to be a banner year!

During the tight economy, many resorts have evaluated their advertising budget that required large monthly fees from two dollars a hundred a month to several thousand dollars. This may include the fees to belong to various groups.

Our new website customers are usually those that are shifting their dollars to low monthly budgets marketing programs. A website has initial design fees but are mostly one time payments. Hosting the site can run as low as twenty dollars a month, or far lower than your previous advertising bills.

The percentage of potential guests that check our your park via your website BEFORE making a reservation has grown by leaps and bounds. They also using web search engines to find you. For example, if they are visiting Summerton, MO they just search for the town and RV parks, and your resort should be at the top of the list.

Advertising works when they see it and when they are looking for it. If it is in a magazine, quite often your ad is forgotten just a page or two later. In a printed directory, they have to lug it around, and the information is updated only once a year. However, using a computer they easily search for a park for their next stop in seconds. They can also read the reviews on your park so make sure they are good ones by staying on our toes. At the same time, they can check out the attractions for your area.

So check your marketing budget, spend wisely, and don't be afraid to make changes because every day marketing technology and guest aspirations are changing, too.

Copyright 2010 by GTI