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It is almost that time of the year when some managers are counting down to a peaceful winter, while others are counting the days until their winter crowd arrives. Many managers create a 'todo' list for major projects that often aren't applied until just before the next season. However, getting ready to open for a new season is probably already filled with too many things to do.
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In the past few months RV Break-ins On The Rise, there have been a rash of burglaries involving RV units. The thieves are stealing mostly electronics: televisions, stereos, DVD & VHS players, satellite receivers and controllers, microwaves, and anything valuable. They are often hitting up to seven units parked next to each other.
It used to be if you didn’t have a pool, guests might just pass you by. Or no laundry and they looked elsewhere. However, in 2009 the number one requested amenity is Wi-Fi, because everyone wants to be able to check their email from family and friends, and update the same with their travel news. They also want to research destinations, purchase tickets, confirm directions, and check travel weather.
It’s the digital revolution and now small digital cameras are inexpensive and great way to keep plenty of photos in your files for updating your web site, brochures and rack cards, and other advertising venues. Nothing sells a park better than great photos. I once arrived to work on a site map for a busy park with a long list of events scheduled for the year. I was impressed. When I asked for photos of some of last year’s events, they could hardly find a single picture. Ouch!
There’s a trend in the RV world for older campgrounds to change their name to RV Resort. That’s probably a smart marketing tool for many reasons: shorter name, and it implies the park can handle Big Rigs, large 5th wheels, down to small units and perhaps even tents. Resort also implies you have amenities that would make your park a destination to stay a week or more, and feel fully entertained. The guests would expect a pool, laundry, excellent bathhouse facilities, events, and more.
Are you working on a new brochure, rack card, or website, and wished you had some new comments from recent customers? Did you ever wonder what your customers think of your park? Staff? Bathhouse? Campsite? Pool? Entrance? Park Roads? Of course you have, but usually the first ones you ‘hear’ about are in the form of a complaint…sometimes loudly.