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Yeah, I know. I told you to capture email addresses from everyone that visits your park for your monthly newsletters and marketing campaigns for special events. If you did, you probably now have a list with several hundred or even a thousand addresses. That is a good problem! However, if you're trying to send emails to large groups, you're probably having some difficulty, or your Internet company has black-flagged your account because they think you're sending spam. Sometimes they'll let you send out only twenty or so at a time and thus, it becomes time consuming. What I described is exactly what happened with our GTI emailing program and it nearly drove us nuts. I began researching and found numerous emailing services that can solve the problem in a flash. Emailing is their bread and butter, and they do it very well. We use www.AdMail.com and no, I don't own the company. You can start small by uploading your email list once and then add to it as you grow. You're charged only on how many emails you send a month. We send weekly so we're on a higher level and we pay by the year to save money. Our cost is just pennies per email. Some companies offer templates if you need them, or you can design and upload your own artwork. If you can design a webpage in html, you can copy the html code, create an html email, paste it in, and now you're sending out a full color email with photos. That's how we do it. An important feature of an email service is that it provides a remove or opt out program. If someone doesn't want to receive an email in the future, they just click a link and their email is automatically removed from future mailings. You can upload additions at any time and you should also download your list from time to time for safekeeping. Admail can send 100,000 emails in just a few minutes! That's way faster than I could do on our local Internet service provide. Again, there are many companies that offer emailing service so do some research and choose a plan that works for you. Many companies offer a 30 day free program so try before you buy! Copyright 2009 GTI Consulting, LLC
Copyright 2009 GTI Consulting, LLC
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Invest in your future reservations by looking for opportunities to do one last thing to put a smile on the faces of your guests. If you're really clever, you'll also find ways to use good marketing techniques to enhance their experience as well. Here's some quick ideas to get you started:
As our Tipsters read 'Tips For RV Resorts' each week, if the tip applies, they probably store the idea in the back of their brain, or print it out. However, if you forgot the idea or didn't print it out, you can also go online to our website (www.GoGti.com) to Tips/News and Tips Online. On the right hand side in the upper corner, you'll see a blank search box. Above the search box is the list of the categories to choose.
Here's my list of the tools you'll need for a great year:
If you can afford it, buy, lease, or rent a backhoe tractor with a bucket scoop on the front. You can easily dig new ditches for power, water, or sewer, or help the rainwater drain away. The bucket scoop makes it easy to level a site, haul in more gravel, or fix those darn potholes. If you can swap out for a blade, you can keep your road smooth, and if need be, clear the snow on your roads and sites faster.
Sometimes a park has to lock the pool and laundry after hours, but after opening the office the following morning, they can get busy and forget to open the laundry and pool at the scheduled time. It is not much fun to carry a load to the laundry only to find the door locked, or dress a bunch of kids of all ages, grab snacks, suntan oil, and herd the gang to the pool only to find it closed. Perhaps they need to buy something from your store, or update their reservation in the office. Flying a flag when a service is open keeps everybody happy.