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I read a great article in Highway Magazine about how Rvers can set up their own clubs and groups. The article was all about choosing the right folks and planning trips, etc. Because the groups wish to stay together in the parks and resorts they visit, they book well in advance. What caught my attention was this: One of the groups said that if the park will not put their group together as in side by side, they take their business elsewhere! Ouch!
Of course, last minute bookings would be tough for any park to keep a group together, but not months in advance. I'm sure most parks would like to increase their bookings by encouraging all groups to stay with them with two goals in mind, money for now and money for later. Chances are these members also belong to other groups and go to RV conventions as well as travel on their own. When they meet others on the road, you want them to tell these future prospects all about the great time they had at your park.
Groups are usually well behaved, and generally the kind of folks you're probably after. To market towards these groups, you might try some of these tips:
Create a tab or page on your website that shows any group what you have to offer: a meeting area, sites together, attractions, festivals, breakfast, catering, entertainment, etc.
Offer a discount to groups with 10 or more.
Encourage advanced registration. Most groups can send the details to you by email.
Offer coupons to all their members for a future non-group stay.
For larger groups, offer a DJ for a dance, or discounts on tours
When you advertise, or send mail-outs and email promotions, always include information about your group services. When a group visits, ask them about what they liked about other parks that cater to groups. There is a lot to learn about this potential new market for your resort. Please send us your tips on working with groups.
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Invest in your future reservations by looking for opportunities to do one last thing to put a smile on the faces of your guests. If you're really clever, you'll also find ways to use good marketing techniques to enhance their experience as well. Here's some quick ideas to get you started:
As our Tipsters read 'Tips For RV Resorts' each week, if the tip applies, they probably store the idea in the back of their brain, or print it out. However, if you forgot the idea or didn't print it out, you can also go online to our website (www.GoGti.com) to Tips/News and Tips Online. On the right hand side in the upper corner, you'll see a blank search box. Above the search box is the list of the categories to choose.
Here's my list of the tools you'll need for a great year:
If you can afford it, buy, lease, or rent a backhoe tractor with a bucket scoop on the front. You can easily dig new ditches for power, water, or sewer, or help the rainwater drain away. The bucket scoop makes it easy to level a site, haul in more gravel, or fix those darn potholes. If you can swap out for a blade, you can keep your road smooth, and if need be, clear the snow on your roads and sites faster.
Sometimes a park has to lock the pool and laundry after hours, but after opening the office the following morning, they can get busy and forget to open the laundry and pool at the scheduled time. It is not much fun to carry a load to the laundry only to find the door locked, or dress a bunch of kids of all ages, grab snacks, suntan oil, and herd the gang to the pool only to find it closed. Perhaps they need to buy something from your store, or update their reservation in the office. Flying a flag when a service is open keeps everybody happy.